•Television viewers are migrating to the Internet
•Advertisers are limited in the amount of information they can gather about the 	 television and print ads
•Cost(It has lower cost than advertising on the TV or newspaper)
•Richness of format(It can be animation, voice....)
•Personalization(We can show every one suitable advertisement)
•Timeliness(You can advertise 24 houres a day 7 days a week for long time)
•Location-basis(The process of converting media products developed in one environment  (e.g., country) to a form culturally and linguistically acceptable in countries outside  the original target market)