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This Concept Map, created with IHMC CmapTools, has information related to: Consumer Behavior, product brokering is Deciding what product to buy, Roles of people in the decision process are Decider, Decide to sell to which category of constumors with purpose of helping vendors understand how a consumer makes a purchasing decision, Purchasing -Decision Model ???? Roles of people in the decision process, Roles of people in the decision process are Influencer, merchant brokering is Deciding from whom buy a product, Decide to sell to which category of constumors is help vendors understand how a consumer makes a purchasing decision, Consumer Behavior find more information in the linked file, Consumer Behavior is studied in Business model, Roles of people in the decision process are User, the ways a decision to purchase can be made are merchant brokering, Roles of people in the decision process are Buyer, Consumer Behavior includes Purchasing -Decision Model, Purchasing -Decision Model is A link to the picture, Influencer is one who 's opinion is sought when a purchase decision is being made., Decider is The person who finally decide to buy the goods., Consumer Behavior means Decide to sell to which category of constumors, the ways a decision to purchase can be made are product brokering, User is the ultimate consumer of a product, Roles of people in the decision process are Initiator