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Television Advertising is mainly of consumer goods, positions have to be defended before the public, positions have to be defended before the courts, positions have to be defended before legislatures, Flak are modes of Complaint, Threat, and Punitive Action, Flak from irate officials, Flak from Corporate Sponsors, Flak from ad agencies, Flak from White House, Flak from FCC, consumer goods that are subject to boycotts, Corporate Sponsors funding think tanks, Corporate Sponsors funding right-wing monitoring, Complaint, Threat, and Punitive Action Taking the form of phone calls, Complaint, Threat, and Punitive Action Taking the form of petitions, Complaint, Threat, and Punitive Action Taking the form of lawsuits, Complaint, Threat, and Punitive Action Taking the form of speeches and bills before Congress, Complaint, Threat, and Punitive Action Taking the form of boycotts, Complaint, Threat, and Punitive Action Taking the form of telegrams, Complaint, Threat, and Punitive Action Taking the form of letters, Flak can be costly, FCC asking for documents used in program, costly because positions have to be defended