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2001Mack KnowledgeMarketModel, valued affects attention,, brokered determine by incentives/policies, knowledge market model anlyses how knowledge is brokered, shared depnds on mutual trust, Where Knowledge is not the product align Business goals/ strategies, Where Knowledge can be interpreted as product redefine assets secondary knowledge assets [assets augmented by knowledge], knowledge market model suggests Where Knowledge is not the product, knowledge market model suggests integrated KM with work processes, knowledge market model suggests Where Knowledge can be interpreted as product, knowledge market model anlyses how knowledge is valued