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research approaches, organizations in action (1967) by thompson is a book of poetry, is ok to ask research questions w out the answer in advance, including less variables, not more, characeteristics, research is storytelling, can explain a lack of interesting research questions, learn about organizations first hand, analogy and metaphor (huff, 1980), trust intuition and feeldings, quantitative, cause-effect relationships are not clear, research decisions are not linear, theory x, theory y, research orientations , liking an idea, feeling right about it, being ablet to use it to thorw light on a previously hidden aspect of organization, count the content of publications 1st, quantity 2nd, beauty as a criteria (mintzberg, 1982), procedures are not avaialble to describe each aspect of research activity, design research as a poem, not as a novel, build in plenty of room for error and surprise, qualitative, precise definition, objective data collection, systematic procedures, and replicable findings, relate ideas to common sense, one cannot learn to perform significant research by following a textbook anymore than one can learn to be a good writer by studying the rule so fgrammar, social reality is concrete, measureable, knew knowledge means not knowing the answer in advance, natural science research approach, individualsare known by their ideas, not by the number of their publications, cambell and standley's 1963 work on experimental design, if we ahve a good idea about what the research answer will be, why bother asking the quesiton?, behling, 1980 popper, 1964, like other crafts, activities are not analyzable (perrow, 1967), publication will take care of itself, why is important, concern for meaning not measurement, depth of meaning, research as a craft, ability to understand compelxity in a single thought (like a metaphor)