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No focus on sales Why? We never incentivised them, No focus on sales Why? We never gave them targets, Poor shop appearance Why? Old carpet, Poor shop appearance Why? No real promotional merchandising in the store, Poor shop appearance Why? Very messy work area out the back, Poor shop appearance Why? Unpainted roof, Poor shop appearance Why? Very average merchandising, Not career driven (If they were, they wouldn't be with us) Why? In general they are not the type of people looking for a career, Not career driven (If they were, they wouldn't be with us) Why? Because they haven't been given the opportunity to excel, Poolmart - Why are we here? Strengths Wide range of revenue streams, Poolmart - Why are we here? Strengths Credibility in the industry for being ethical, Poolmart - Why are we here? Strengths Knowledge of the pool and spa industry, Poolmart - Why are we here? Strengths Knowledge of the servicing of pools and spas, Poolmart - Why are we here? Opportunities ????, Average staff Why? Not altogether that bright, Average staff Why? Not career driven (If they were, they wouldn't be with us), Average staff Why? Low sales ability, Average staff Why? No focus on sales, Average staff Why? Not generally motivated, Not altogether that bright Why? They've never been trained, Not altogether that bright Why? They've never been challenged, Not altogether that bright Why? We've never coached them, Poor retail acumen - Business is probably taking advantage of 25% of the opportunities available. Why? No stock mgt., Poor retail acumen - Business is probably taking advantage of 25% of the opportunities available. Why? No CRM - Existing customers not leveraged, Poor retail acumen - Business is probably taking advantage of 25% of the opportunities available. Why? No consistent marketing, Low sales ability Why? They've never been trained, Low sales ability Why? They've never been challenged, Low sales ability Why? We've never coached them, Poolmart - Why are we here? Threats Shop, Poolmart - Why are we here? Threats Spa, Poolmart - Why are we here? Threats Service, Poolmart - Why are we here? Threats Aquavac, Not generally motivated Why? We never provided them with a goal to strive for, Poolmart - Why are we here? Weaknesses... Poor shop appearance, Poolmart - Why are we here? Weaknesses... Average staff, Poolmart - Why are we here? Weaknesses... Poor retail acumen - Business is probably taking advantage of 25% of the opportunities available., Wide range of revenue streams They are... Pool Shop, Wide range of revenue streams They are... Aquavac, Wide range of revenue streams They are... Spas, Wide range of revenue streams They are... On-site service