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diamond bus & env, kutubu oil field, avoidance of expensive env. disasters looking for 20-50 yr oil field productivity public expectations (local support) increasing government regulations install state of art cheaper than retrofit competitive advantage in future contracts company morale (env aware execs and better tech available), fiduciary responsibility, non-renewable resources, petro- chemicals, cleaner policies, oil, mining minerals & sustainable development project, forest stewardship council, timber industry env. groups social groups, coal, world wildlife fund (wwf), diminishing supplies selective harvest sustainable rate small patches seed trees, stockholders, anaconda copper (montana), business & environment, business principles, montana platinum, palladium, dupont, 10 criteria, low profit margin unpredictability large quantity of waste insidious pollution problems less capital for cleanup costs pioneer corporate attitude 1872 law affirming attitude, coal, independent certification of whole supply chain, leadership in energy and environmental design (leed standard), surface disturbance water pollution waste disposal (overburden and tailings), good business, good or service, hard rock mining operations, natural gas, renewable resources, consumer demand, rio tinto, papua new guinea, chain of custody, marine stewardship council, metals, fossil fuels, agriculture, laws & regulations, fisheries, cleanup costs, forests, joint venture, chevron, unilever young's bluecrest seafood co sainsbury's marks and spencer safeway shaw's' trader's joe's