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1963 Definition of Instructional Technology, setting include resources of organization, efficient use of media resources for learning included human resources, oreintation was process oreinted, working definition Audio visual communications is branch of ed theory and practice primarily concerned with design and use of messages which control learning process. included oreintation, Technical Development Project from National Ed Association, 1963 Definition created by Technical Development Project, working definition Audio visual communications is branch of ed theory and practice primarily concerned with design and use of messages which control learning process. included purpose, purpose was efficient use of media resources for learning, efficient use of media resources for learning included setting, 1963 Definition defined IT as working definition Audio visual communications is branch of ed theory and practice primarily concerned with design and use of messages which control learning process.