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channel_richey_1986_communication, encoding system associated with mode(s) used=senses affected,, Channel/ Delivery System factors that affect effectiveness user control, Channel/ Delivery System factors that affect effectiveness rate of delivery, user control including difficulty of, (Marshall McLuann 1962 1964) The media is the message ???? Is it?, Channel/ Delivery System factors that affect effectiveness opportunity for feedback, Channel/ Delivery System factors that affect effectiveness mode(s) used=senses affected,, opportunity for feedback when give and take then communication network or conversation, Channel/ Delivery System factors that affect effectiveness message transience, ability to be reaccessed, Channel/ Delivery System factors that affect effectiveness fidelity, clarity of output