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This Concept Map has information related to: Typical consumer - definition, the average consumer to whom the commercial practice is addressed or who it reaches or the average member of the particular group of consumers to whom the commercial practice is directed, the typical consumer is the average consumer to whom the commercial practice is addressed or who it reaches, the average member of a clearly definable group of consumers whom the trader could reasonably be expected to foresee would be particularly vunerable to the commercial practice or to the underlying product because fo their mental or physical infirmity, age or credulity unless it is marketing puff, the average member of the particular group of consumers to whom the commercial practice is directed or the average member of a clearly definable group of consumers whom the trader could reasonably be expected to foresee would be particularly vunerable to the commercial practice or to the underlying product because fo their mental or physical infirmity, age or credulity