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This Concept Map, created with IHMC CmapTools, has information related to: Marketing and Graphic Design, Demographics Gender, Color Packaging, Demographics Lifestyle, Race Culture, Packaging Personality, Design Layout, Lifestyle Lifestlyle Branding, Why do we buy certain things? Price, Demographics Age, Lifestyle Experiences, Personal Niche Lifestlyle Branding, Personality Lifestlyle Branding, Culture Religion, Layout Packaging, Why do we buy certain things? Design, Why do we buy certain things? Demographics, Demographics Race, Design Color, Why do we buy certain things? Function, Marketing and Graphic Design Why do we buy certain things?