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This Concept Map, created with IHMC CmapTools, has information related to: Dissertation 1a, Inimitable Intangible Sustainability, Increase in Service quality Increase Revenue Decrease costs Increase Firm Performance, Prime Directive of Public Company Create Value Sustainability Stakeholder, Prime Directive of Public Company Create Value Value Creation Process Sustainable Competitive Advantage, Imitable Tangible Critical Success factor, Sustainable Competitive Advantage Competitive Methods Inimitable, Prime Directive of Public Company Create Value Value Creation Process Growth, Prime Directive of Public Company Create Value Return to compensate for: Risk & TVM Shareholder, Sustainable Competitive Advantage Growth, Sustainable Competitive Advantage Competitive Methods Imitable