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This Concept Map, created with IHMC CmapTools, has information related to: Dissertation, pg 3 marriott, Marriott Hotels Verticle Integration of Markets ????, Marriott Hotels Verticle Integration of Markets ????, Corporate Strategy Verticle Integration of Markets ????, Marriott Hotels Verticle Integration of Markets ????, Customers' Perception of Service Quality Have influence over Other Guests Word of Mouth, Service Strategy Development & Implementation Service Systems, ???? Unique or Brand Design? Service People, ???? Unique or Brand Design? Service Strategy, Marketing Contributes to Potential Future Customer, What business we're in How we chose to operate What we value Communicate and Defines the appropreate Resources Service People, Corporate Strategy Verticle Integration of Markets ????, ???? Unique or Brand Design? Service Systems, Corporate Strategy Verticle Integration of Markets Marketing, Corporate Strategy Verticle Integration of Markets ????, Corporate Strategy Verticle Integration of Markets ????, Marriott Hotels Verticle Integration of Markets Marketing, Corporate Strategy Combines Culture, Expectations Measures leves of Service Quality Service Quality and Customer Satisfaction, ???? Unique or Brand Design? Service People, ???? Unique or Brand Design? Service Systems