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This Concept Map, created with IHMC CmapTools, has information related to: EC3, EC changes processes in organizations, pop-under ad is defined as Definition, Banner has 2 types keyword banners, Web Advertising has Strategies Ad mediation, visit is defined as Definition, C2B is defined as Definition, Generic Purchasing -Decision Model says the ways a decision to purchase can be made, EC has Revenue Models, the participants is classified into B2C, associated ad display (text links) is defined as Definition, Consumer Behavior is studied in Generic Purchasing -Decision Model, Mobile Commerce have other names M-Commerce, mCommerce, U-Commerce, Banner is done in 2 ways banner exchanges, Business Model is a subset of business plan or a business case, Service and support is defined as Definition, Revenue Models examples are sales fee, Types of organizations in EC are click-and-mortar (click-and-brick) organizations, viral marketing is defined as Definition, Reverse Auctions (bidding or tendering system) ???? Reverse Auction Process, Web Advertising has terminology conversion rate