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This Concept Map, created with IHMC CmapTools, has information related to: Consumer Behavior, Buyer are User, Buyer are Influencer, Roles of people in the decision process are Decider, Purchasing -Decision Model includes Roles of people in the decision process, product brokering is Deciding what product to buy, Roles of people in the decision process are Influencer, Consumer Behavior has Model in Online environment, merchant brokering is Deciding from whom buy a product, Buyer are Initiator, Consumer Behavior find more information in the linked file, Roles of people in the decision process are User, Consumer Behavior is studied in Purchasing -Decision Model, the ways a decision to purchase can be made are merchant brokering, Model in Online environment with purpose of helping vendors understand how a consumer makes a purchasing decision, Buyer are Decider, Purchasing -Decision Model is A link to the picture, Influencer is Decide to sell to which category of constumors, Model in Online environment is help vendors understand how a consumer makes a purchasing decision, Roles of people in the decision process are Initiator, Decider is The person who finally decide to buy the goods.