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This Concept Map, created with IHMC CmapTools, has information related to: Consumer Behavior, product brokering is Deciding what product to buy, Roles of people in the decision process are Decider, Purchasing -Decision Model includes Roles of people in the decision process, Model in Online environment with purpose of helping vendors understand how a consumer makes a purchasing decision, Roles of people in the decision process are Influencer, Consumer Behavior find more information in the linked file, Model in Online environment is help vendors understand how a consumer makes a purchasing decision, merchant brokering is Deciding from whom buy a product, Roles of people in the decision process are User, Consumer Behavior is studied in Purchasing -Decision Model, Roles of people in the decision process are Initiator, the ways a decision to purchase can be made are merchant brokering, Purchasing -Decision Model is A link to the picture, Influencer is one who 's opinion is sought when a purchase decision is being made., Decider is The person who finally decide to buy the goods., Consumer Behavior has Model in Online environment, User is the ultimate consumer of a product, the ways a decision to purchase can be made are product brokering, Purchasing -Decision Model is the ways a decision to purchase can be made, Roles of people in the decision process are Buyer