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This Concept Map, created with IHMC CmapTools, has information related to: Consumer Behavior, product brokering is Deciding what product to buy, Roles of people in the decision process are Decider, Purchasing -Decision Model with purpose of helping vendors understand how a consumer makes a purchasing decision, Business model includes Roles of people in the decision process, Roles of people in the decision process are Influencer, merchant brokering is Deciding from whom buy a product, Purchasing -Decision Model is help vendors understand how a consumer makes a purchasing decision, Consumer Behavior find more information in the linked file, Roles of people in the decision process are User, the ways a decision to purchase can be made are merchant brokering, Roles of people in the decision process are Initiator, Consumer Behavior is studied in Business model, Business model is A link to the picture, Influencer is one who 's opinion is sought when a purchase decision is being made., Decider is The person who finally decide to buy the goods., Consumer Behavior kind of Purchasing -Decision Model, the ways a decision to purchase can be made are product brokering, User is the ultimate consumer of a product, Roles of people in the decision process are Buyer, Business model is the ways a decision to purchase can be made