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This Concept Map, created with IHMC CmapTools, has information related to: Consumer Behavior - Grading Rubric, Marketer objective of perspective Sell more, Consumer Behavior divided into three major areas Perception, Consumer Behavior divided into three major areas Motivation/Values, Learning/Memory leading to Defining, Defining the perspective of Marketer, Consumer objective of perspective Buy more, Consumer Behavior divided into three major areas Learning/Memory, Defining the perspective of Consumer, Motivation/Values leading to Defining, Perception leading to Defining