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This Concept Map, created with IHMC CmapTools, has information related to: Amway, fundraising campaign selling multicultural gifts and cards, to help communities to a better life to many children, AMWAY is a mutinational sales company, to help communities this requires support from families, Customers want to buy quality in its products + CSR, Global headquarters Amway Europe want business growth + CSR, all its stakeholders in the following way: Global headquarters Amway Europe, Community partners (UNICEF) want a partner with CSR to help it., to help communities this requires support from society, improve its quality life through vaccinations, a Corporate Social Responsibility CSR which includes to help communities, Staff wants to work + CSR, a mutinational sales company they have a Corporate Social Responsibility CSR, a Corporate Social Responsibility CSR made by all its stakeholders, fundraising campaign selling greetings cards, improve its quality life through fundraising campaign, a Corporate Social Responsibility CSR this improves company's reputation, all its stakeholders in the following way: Customers, improve its quality life through events, to help communities to improve its quality life